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Bath Rugby

Creating an epic brand worthy of champions

From small things come great gains

As one of the most successful clubs in European history, Bath Rugby deserves an equally prestigious image. But that wasn’t the case when they came to us in 2009. Their sporting credentials were unquestionable, but a plethora of logo designs, unclear branding, and mismatched campaign materials sent out the wrong message. They needed to extract and promote their defining qualities.

We spent the first year auditing all of their materials, slowly but surely bringing everything into line with a strong, consistent identity that would resonate commercially and win fans over to the brand.

We’re now proud to have developed a long term partnership with Bath Rugby that means we continue to work with them on everything from yearly season ticket campaigns to social media graphics and billboards, hospitality brochures to match merchandise, stadium signage to print ads – plus anything and everything else that champions their winning brand.

Season ticket campaign

Clash event branding

Training wear campaign

Brand application

150 year campaign

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