After 188 years as the Bristol Zoological Society, one of the region’s biggest names in animal conservation is reimagining its future with a new brand and name for its site – Bristol Zoo Project. We have been working with the Bristol Zoological Society to help craft an identity that reflects its mission of Saving Wildlife Together through a new kind of zoo with conservation at its heart.
The name Bristol Zoo Project, with a strong emphasis on the word Zoo, nods to the fact that it was the first zoological society to use the word; while the imagery used for everything from the signage and printed literature to the campaign headlines for the relaunch, relays its forward-looking mission, and the continuing journey Bristol Zoo Project is undertaking.
Underpinned by a new set of brand guidelines and an accompanying toolkit, we crafted an identity that will give the Society and the Zoo the flexibility to tailor its campaigns, messaging and sub-brands as it needs, whether championing its conservation work, communicating its educational commitment, or inspiring visitors to join the charity in Saving Wildlife Together.
The uncomplicated structure of the logo leaves scope to bring the wordmark to life, by including anything from an animal’s eyes or tail, to a frog moving through water, for example.
Bristol Zoological Society
The rebrand signals an exciting new direction for both the Society and the Zoo, with a unified brand that reflects an inspired mission to collectively build a better future for the living world.
We took the Bristol Zoological Society through a positioning exercise that highlighted how important it was to convey the excitement and optimism behind its plans to build a new conservation zoo – Bristol Zoo Project.
Within an extremely challenging time frame you delivered a strong and confident brand for Bristol Zoological Society and Bristol Zoo Project that speaks to our audiences.
— Dagmar Smeed, Head of Marketing
The gift shop ideas
Around the Zoo concepts
Three dimensional entrance sign mimicking woodblock lettering, designed to be as ecologically friendly as possible. Made with scorched edge plywood with a direct-to-substrate print applied. Manufactured and installed by N3 Display Graphics.
Not only have you been great to work with, you have been responsive, clever and just plain nice. You listened and came up with great ideas. The output is SO good. You smashed the brief.
— Hannah Windross, Director of People and Public Engagement
One of the notable aspects of the brand identity is the integration of traditional craftsmanship. To bring this vision to life, we collaborated with Nick Hand at the Letterpress Collective, and with custom-made woodblock lettering manufactured by Mark McKellier, we printed on paper from 100% recycled agricultural waste supplied by Fenner Paper using a heritage printing press.