Oxford Cancer

Collective minds coming together

Unifying cancer research

Oxford Cancer, a new initiative by the department of Oncology at the University of Oxford, is the masthead designed to encompass all cancer related or applicable research from various departments; allowing for access to more funding and better opportunities for projects which might not have been considered.

Peloton lead multiple stakeholders at Oxford Cancer through our guided process to help them define who they are and agree on a brand strategy that ultimately influenced the brand identity.

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