Staple of Saffron Walden
The Reed family has been a staple of the Saffron Walden's high street since 1880, when Thomas Reed first opened a coal merchant before branching out into antique furniture.
The rebrand retains its heritage but is delivered with a modern twist. The brand can grow and diversify with new ventures such as the launch of a café and ice-cream business.
Carefully curated advertising promoting products seasonally.
A suit of custom icons that complemented the brand direction; both contemporary but reassuringly British with heritage. The linocut illustrations were designed in partnership with Jane Randfield.
Sustainable packaging that could be recycled or reused.
More than a shop
The Reed brand extends beyond furniture. As well as a café within the store, they also operate a pop-up patisserie van and an ice-cream bicycle, each needing to communicate the Reed brand and it’s values whilst keeping the aesthetic fresh and stand-out in a small, competitive market town.
On top of continued marketing support, Angela Reed ask us year on year to design and project manage their Christmas window display. From gigantic tree ornaments, to branded wrapping paper and even delicately made paper festive scenes (in collaboration with Helen Musselwhite); the anticipated Reed Christmas display is the talk of the town.