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Royal Agricultural University

A rebrand paving the way to success

Strategic branding

We worked with the UK’s most prestigious Agricultural University to engage a broader audience and increase brand awareness. Founded in 1845 the University could no longer rely on its reputation alone. We instigated a comprehensive insight project to reveal deep-rooted loyalties and looming external challenges.

Students wanted to create their own pathways within the sector, and the University could offer them exceptional resources and direction.

The following rebrand and recruitment campaign focused on looking forward while retaining the heritage and prestige of the establishment.

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